Bigen water activated permanent hair colour is ammonia free, and requires no hydrogen peroxide. It colours your hair without lifting lightening action, and with less damage than other ordinary hair colour products with similar action. Its the gentle choice.
NEW FORMULA- Please note colour of powder and mixture may differ from the previous product, but the end result on your hair remains the same. New plastic bottle. The product is lighter and it appears that the amount of the powder has been affected , but the volume remains the same.